2022 Business Outlook Survey Results
The marketplace continues to experience rapid change. Starting with the Omicron Covid-19 variant, the surge in interest rates and bond yields, supply chain problems, labor market shortages and some of the largest stocks hitting 52-week lows on January 19th, business owners, managers and marketers are looking at 2022 and wondering:
- What should I expect in 2022?
- What do other firms plan to do in 2022?
- What are the best marketing strategies for winning in 2022?
- Where should I invest my marketing dollars to maximize R.O.I. in 2022?
- Join us this Wednesday at the Crowne Plaza in Bell Tower Shops to learn the survey results, key business indicators, and expected
- marketing activities for 2022 from competitors in their business sector.
Conducted between January 3rd and January 15th, we received 846 completed surveys from senior executives across 13 major industry sectors.
1. Real estate, rental & leasing,
2. Professional & business services,
3. Retail and wholesale trade,
4. Manufacturing,
5. Finance & insurance,
6. Healthcare,
7. Information & communication,
8. Construction,
9. Natural resources & agriculture,
10. Transportation,
11. Accommodation & food services,
12. Educations services, and
13. Arts, entertainment & recreation.
The survey results are accurate at a 95% confidence level with just a 5 % margin of error. Estimate based on a population of 4.3 million executives at U.S. firms with senior management job titles.